I have been working with Google Ads since 2020 and have spent and estimated +7.696hrs working with Google Ads and consultated accounts from USA to Sweden and sat on cases owned by founders and Private Equity funds.
Here is the timeline of my work
When choosing your next consultant it's important, to know their credentials. As your "future consultant" here it is.
2020
Started up my weighted blanket brand
Here we spent around 80% of the budget on Google Shopping, Google Search & Display Remarketing and i learned strategies around how to push products to doing +2.000€ a day.
2021
🏆 Sold my weighted blanket brand
2022
Worked for the Danish Scaleup Mutebox.dk
(The company was sold in 2024)
Here i gained an understanding off, how to scale a B2B company trough marketing on Google Ads, Linkedin Ads and Meta Ads combined with a operation.
🏆 Freelance Conversion Rate Optimisation and Web Development
Focus small companies in DK
Ran a small amount of Google Ads
Automotive Dealerships, Small eCommerce, and local businesses.
🏆 Sold an API software to 8 Volkswagen Dealerships in DK.
2023
Started up kornhul.dk
Here i scaled an DK eCommerce store to do over €10k in the first month with Google Ads primarily combined with Meta Ads for retargeting.
🏆 Sold kornhul.dk
Started TrolleMedia LLC.
(Turns in Streamlined)
With my lead PPC buyer roles i started TrolleMedia in 2023 with the explicit focus as acting as lead PPC buyer for companies outside of DK.
Lead PPC Buyer at
Gothenburg Tattoo Clinic
Lead PPC Buyer at Skidvalla.se
Lead PPC Buyer at Alequi.se
Lead PPC Buyer at Cocodrip.se
And 4 others.
Becomes A Google Partner Agency
2024/2025
Carlsen Digital and TrolleMedia merge
(Head of PPC)
I merged the company with Carlsen Digital to scale faster in to a powerhouse with +30 clients doing Google Ads, Meta Ads, and Email Marketing to create and eCommerce powerhouse.
Lead PPC Buyer at Skidvalla.se
Lead PPC Buyer at Cocodrip.se
Lead PPC Buyer at Airskirts.com
Lead PPC Buyer at Ezsnapdirect.com
Marketing Strategist at Ilouity.com
Marketing Strategist at thetablelove.com
Marketing Strategist at Ilouity.com
Marketing Strategist at Bluebillie.com
Marketing Strategist at Boutoi.com
And 12 others.
Generates more than 2-3 mio € a month in sales for our clients in direct attribution.
With an average ROAS above 5x.
Got a job offer from Google In NYC to become Account Manager.
I wanted to keep growing the agency, so i rejected the offer from Google in NYC.
Got a job offer from a Private Equity Firm in San Fransico to be head of 6 eCommerce companies PPC.
I wanted to keep growing the agency, so i rejected this offer aswell. The private equity firm is a client of the agency and we have controlled PPC ads for 3 of their 10 companies for +2 years.
Mentioned in MarketWatch and Yahoo News
May 2025
Becomes a minority owner in a European Ecommerce company to scale and rebuilt their marketing department.
Purschased 100% of the shares in Streamlined and turned it back into a PPC powerhouse.
Rebuilt the team to be a small senior-only team with me, being the face.
Added coaching and advice as a service for inhouse teams or smaller eCom companies.
With my +5 years of experience with Google Ads, I will undoubtedly be able to help you achieve better results on Google Ads. Therefore, do not hesitate to reach out. I'll get back to you within 24 hours.
