
The 11 KPIs Every eCom Owner Must Track to Scale Profitably
Get your free whitepaper + calculator to learn the KPIs that actually matter, and use our plug-and-play tool to forecast growth and track performance with ease

The 11 KPIs Every eCom Owner Must Track to Scale Profitably
Get your free whitepaper + calculator to learn the KPIs that actually matter, and use our plug-and-play tool to forecast growth and track performance with ease

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Inside the whitepaper
Inside the whitepaper
What’s Inside the Whitepaper + Calculator

Identify the 11 KPIs that directly impact your store’s revenue
Identify the 11 KPIs that directly impact your store’s revenue
Learn how 7-figure eCom brands track and optimize growth
Learn how 7-figure eCom brands track and optimize growth
Plug your own numbers into our calculator to forecast profits
Plug your own numbers into our calculator to forecast profits
Spot bottlenecks before they drain your ad spend
Spot bottlenecks before they drain your ad spend
Proven framework, backed by real data from top eCom stores
Proven framework, backed by real data from top eCom stores
Download whitepaper
We help these companies
We help these companies
Trusted by +50 eCom brands across
USA, Canada & EU.
Trusted by +50 eCom brands across
USA, Canada & EU.
I have worked with brands across the world from high ticket to low ticket, this whitepaper is built based on my knowledge from spending +€3.5M in ads.

The man behind the whitepaper
Christian Troelsen
Since 2021, I’ve been building Streamlined.dk with one mission: to bring together a team of specialists in the eCommerce field, dedicated to helping mid six- to eight-figure brands scale with precision. We partner with companies generating at least €20,000 in monthly revenue, giving us hands-on experience with the exact challenges you’re facing.
This whitepaper is designed to give you clarity on the numbers that truly matter. Inside, you’ll learn how to calculate and understand:
Since 2021, I’ve been building Streamlined.dk with one mission: to bring together a team of specialists in the eCommerce field, dedicated to helping mid six- to eight-figure brands scale with precision. We partner with companies generating at least €20,000 in monthly revenue, giving us hands-on experience with the exact challenges you’re facing.
This whitepaper is designed to give you clarity on the numbers that truly matter. Inside, you’ll learn how to calculate and understand:
By the end, you’ll not only know what these metrics mean, you’ll know how to use them to make smarter decisions, scale profitably, and avoid the common pitfalls that keep brands stuck.
CAC (Customer Acquisition Cost)
CAC (Customer Acquisition Cost)
Break-even ROAS
Break-even ROAS
POAS (Profit on Ad Spend)
POAS (Profit on Ad Spend)
Identify the 11 KPIs that directly impact your store’s revenue
Identify the 11 KPIs that directly impact your store’s revenue
By the end, you’ll not only know what these metrics mean, you’ll know how to use them to make smarter decisions, scale profitably, and avoid the common pitfalls that keep brands stuck.
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This page is not part of Facebook, Instagram or Meta Inc. It is also not sponsored, endorsed, or affiliated with Meta in any way. Facebook, Instagram & Meta is a registered trademark of Meta, Inc.