The 11 KPIs Every eCom Owner Must Track to Scale Profitably

The 11 KPIs Every eCom Owner Must Track to Scale Profitably

Get your free whitepaper + calculator to learn the KPIs that actually matter, and use our plug-and-play tool to forecast growth and track performance with ease

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Inside the whitepaper

Inside the whitepaper

What’s Inside the Whitepaper + Calculator

Identify the 11 KPIs that directly impact your store’s revenue

Identify the 11 KPIs that directly impact your store’s revenue

Learn how 7-figure eCom brands track and optimize growth

Learn how 7-figure eCom brands track and optimize growth

Plug your own numbers into our calculator to forecast profits

Plug your own numbers into our calculator to forecast profits

Spot bottlenecks before they drain your ad spend

Spot bottlenecks before they drain your ad spend

Proven framework, backed by real data from top eCom stores

Proven framework, backed by real data from top eCom stores

Download whitepaper

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We help these companies

We help these companies

Trusted by +50 eCom brands across
USA, Canada & EU.

Trusted by +50 eCom brands across
USA, Canada & EU.

I have worked with brands across the world from high ticket to low ticket, this whitepaper is built based on my knowledge from spending +€3.5M in ads.

Apply to join the next intake of brands

(Only 10 spots avaliable this month)

Apply to join the next intake of brands

(Only 10 spots avaliable this month)

The man behind the whitepaper
Christian Troelsen

Since 2021, I’ve been building Streamlined.dk with one mission: to bring together a team of specialists in the eCommerce field, dedicated to helping mid six- to eight-figure brands scale with precision. We partner with companies generating at least €20,000 in monthly revenue, giving us hands-on experience with the exact challenges you’re facing.


This whitepaper is designed to give you clarity on the numbers that truly matter. Inside, you’ll learn how to calculate and understand:

Since 2021, I’ve been building Streamlined.dk with one mission: to bring together a team of specialists in the eCommerce field, dedicated to helping mid six- to eight-figure brands scale with precision. We partner with companies generating at least €20,000 in monthly revenue, giving us hands-on experience with the exact challenges you’re facing.


This whitepaper is designed to give you clarity on the numbers that truly matter. Inside, you’ll learn how to calculate and understand:

By the end, you’ll not only know what these metrics mean, you’ll know how to use them to make smarter decisions, scale profitably, and avoid the common pitfalls that keep brands stuck.

CAC (Customer Acquisition Cost)

CAC (Customer Acquisition Cost)

Break-even ROAS

Break-even ROAS

POAS (Profit on Ad Spend)

POAS (Profit on Ad Spend)

Identify the 11 KPIs that directly impact your store’s revenue

Identify the 11 KPIs that directly impact your store’s revenue

By the end, you’ll not only know what these metrics mean, you’ll know how to use them to make smarter decisions, scale profitably, and avoid the common pitfalls that keep brands stuck.

Apply to join the next intake of brands

(Only 10 spots avaliable this month)

Apply to join the next intake of brands

(Only 10 spots avaliable this month)

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This page is not part of Facebook, Instagram or Meta Inc. It is also not sponsored, endorsed, or affiliated with Meta in any way. Facebook, Instagram & Meta is a registered trademark of Meta, Inc.

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